Have you tried targeting your campaigns at dating membership area traffic yet? ExoClick gives advertisers the best opportunity to target their offers at this high converting traffic source. Consumers have joined these dating services and regularly login to their accounts and spend a considerable amount of time browsing and interacting with the profiles of other site members. For this reason this traffic is one of the best converting traffic sources for advertisers because they are highly engaged users, some of whom have used their credit cards to purchase memberships. This traffic is ideal for dating, live cam and health offers. Ad spots are available on both desktop and mobile.
Rich Media Showcase
Google: Click-Through Rates Fell in [STUDY]
At Dating Factory we are always impressed by the ingenious ways our amazing partners find to promote their white label dating sites on our platform and we aim at helping all of you improve your marketing efforts with the best tools on the market. When it comes to growing their dating business, one of the coolest and most successful Dating Factory Partner efforts we have seen, led to the creation of a SaaS that automatically enhances your display ads — Perfectbanner. Without any manual interaction this software changes the look of your banners based on real time performance. By identifying and implementing the top performing variations of banner elements, for example image, copy, colour etc. We were so pleased with their results that we decided to partner with them and offer their product to the rest of our partners in order to boost performance on Google AdWords as well as RON display campaigns on different traffic networks. This would ultimately increase the performance of your sales funnel, all before the user even hit our platform.
Click-Through Rate (CTR)
Although banner ads may be experiencing big growth this year , they're not getting any more effective. The average click-though rate for banners fell in , according to a survey by Google. Google's report, seen as the industry standard, pegged U.
In anticipation of The Mashies , Mashable is running a weekly series celebrating some advertising "firsts. As opposed to other advertising "firsts" like the first TV ad or the first print execution, bringing banner ads into the world seems like a dubious accolade. Joe McCambley, the guy often credited with inventing the ad unit in October , is somewhat conflicted about it. He recently wrote a Harvard Business Review op-ed arguing that after a promising debut, banners were a spent force by "We were back to delivering what TV spots, radio spots, and print ads had delivered for years: sales messages," he wrote. Or is it?